Staff Reference
Brand Style Guide
Colors, type, logos, language, and where to edit what
Color
The Palette
These live in the WordPress Customizer as the global palette — pages reference the slot, not the hex, so a Customizer change updates the whole site.
Typography
Two Typefaces, Three Jobs
Both fonts are self-hosted (no Google request). Set in the Customizer; pages inherit automatically.
Headings — Montserrat Bold (700)
Building Community
Section Headings — Montserrat Bold (700)
Get to Know Baruch HaShem
Body — PT Serif Regular · 17px · 1.65 line height
Baruch HaShem seeks to further the Kingdom of G-D by being a Messiah-centered community of Jews and Gentiles working together to shine forth the light of Yeshua.
Buttons — Montserrat SemiBold (600)
Logos
The Lockups
Color horizontal — light backgrounds; the site header
White-text horizontal — navy or photo backgrounds; sticky header & footer
Stacked white-text — square-ish spaces; the default sermon thumbnail
All-white — orange or dark photographic backgrounds
- Give the flame clear space of at least its own width on all sides.
- Never place the color lockup on navy, orange, or busy photos — switch to a white-text variant.
- Never stretch, recolor, or add effects. All variants live in the Media Library (search “BHS Logo”).
Language
Words We Use
| Rule | Detail |
|---|---|
| Divine names | Adonai, G-d, L-rd, HaShem, Messiah Yeshua. We do not use the name Yahweh. |
| Bible version | Tree of Life Version (TLV) is our standard for quoted Scripture. |
| Holiday spellings | Chanukah · Pesach · Sukkot · Rosh HaShanah · Yom Kippur · Shavuot · Simchat Torah · Chag HaMatzot · Purim · Tashlich · Rosh Chodesh |
| Hebrew terms | Italicize on first use with a gloss: kehilah (community), mitzvot (commandments), tzaddik (righteous man). |
| Our name | “Baruch HaShem” or “BHS” after first mention; “Baruch HaShem Messianic Synagogue” in formal/legal use. |
Images
Image Standards
| Kind | Standard |
|---|---|
| Event promo art | 16:9, exported at 1280×720 — full spec on the Event Image Guidelines page. |
| Sermon thumbnails | Do not create these. The site pulls them automatically from the sermon’s Vimeo video. |
| Staff headshots | 4:3 landscape, subject’s eyes in the upper third. |
| In-page photography | Prefer 16:9 or 3:2 landscape; the layout crops to fit. |
Editing
Where to Change What
| Colors & fonts | Customizer → Colors / Typography (site-wide, instant) |
| Address, phone, office hours, service times | WP Admin → Options (never edit the footer or header directly) |
| Event images & forms | The event itself — featured image + registration toggle |
| Everything else | Ask before hand-editing page HTML — pages are built as single Canvas blocks |